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Engagement

How the project talks to the world, and why that is worth doing well. Different people need different things from it: backers want rigour and a track record, people who might copy it want a clear how-to, donors want the human story, peers want to connect and share.

Channels​

  • The public site, with its two faces: the model anyone can use, and our own journey.
  • A field journal that follows the work through the seasons.
  • Regular updates to supporters and partners.
  • Direct relationships, which carry more weight than any broadcast.
  • Local networks that gather initiatives in one place, which help you find allies and be found — Portugal has one such platform (Sustainable Living, Portugal, news).

Principles​

Be honest, be specific, and show the work, including what failed. Keep a steady rhythm rather than long silences broken by announcements. Tailor the message to who you are talking to without bending the truth to fit.

Much of the content comes straight out of the work itself: the decisions, the options weighed, the evidence gathered. Thinking in the open doubles as the public's how-to.